Identify and discuss real examples of companies with a, Business Management

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Identify and discuss real examples of companies with a

1. From a value-creation perspective, is it more important for a company to know where to compete or how to compete? That is, is it more important to play in the right markets or to be the best player in your current markets?

2. Identify and discuss real examples of companies with a competitive advantage based on customer lock-in as opposed to product innovation. Which type of competitive advantage do you expect to sustain a high ROIC for a longer time?

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