Assignment: Marketing Management
Learning Outcomes:
On completion of this module, students are expected to be able to:
1. Appraise management and leadership theories in the context of an appropriate industry organisation.
2. Identify and discuss the key People issues facing organisations.
3. Critically review and evaluate their own strengths and weaknesses as potential managers within their chosen industry and sector.
Recommended Textbook:
MOON, J.A., 2004. A handbook of reflective and experiential learning: theory and practice. Routledge Falmer, London. Ebook
TORRINGTON, D., HALL, L. & TAYLOR, S., 2017. Human Resource Management. 8th ed. Essex: Pearson Education.
Task
This module is assessed via a portfolio due for submission via the module dropbox by 1pm Monday 13th May. Full details of this assignment are located at the end of this handbook.
Module Title: Management Practice & Reflective Learning
Management Practice in Industry & Self Reflection as a Potential Manager
Coursework Aim:
Two key aims: 1) to provide the student with the opportunity to critically assess the contribution made by theory acquired, by considering it within the context of the chosen discipline and 2) to reflect upon their personal capabilities as a potential manager within their industry discipline.
Coursework Objectives:
1. Appraise management and leadership theories in the context of an appropriate industry organisation.
1. Identify and discuss the key People issues facing organisations.
2. Critically review and evaluate their own strengths and weaknesses as potential managers within their chosen industry and sector.
The final coursework objective allows you to reflect on your application of management theory to practice, reviewing your work experiences and skills and then producing a critical personal reflection and strategy for further professional skills development.
Brief:
The coursework takes the form of a portfolio, consisting of two elements as outlined here:-
Produce a clear and succinct report that provides evidence, knowledge and understanding of key management theory, both generally and in a specific area of study (Tourism or Hospitality) and apply this to the workplace.
1. A report to critically appraise management in the context of the industry within your chosen discipline.
Focus on relevant management:
a. management practice and leadership (1000 words) and
b. people management (1000 words)
Refer to relevant theory and management practice throughout to discuss how the industry integrates management practice within operation/s.
Based on your appraisal, make FOUR specific management practice recommendations. You must make use of relevant theory within this section.
2. A reflective essay on your own preparedness to enter your chosen industry as a manager. Critically evaluate your strengths, weaknesses, experience and areas of development needs in the context of the specific requirements of the industry. Ensure you identify specific development needs and appropriate development pathways. (1000 words)
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.