Marketing an introduction twelth edition
Direct,online,social medai and mobile marketing
by:ARMSTRONG/KOTLER
QUESTION:
Define direct and digital marketing and discuss their rapid growth and benefits to customers and companies
Identify and discuss the major forms of direct and digital marketing
explain how companies have responded to the internet and the digital age with various onkline marketing strategies
Define the five promotion mix tools for communicating costumer value.
Discuss the changing communications landscape and the need for integrated marketing communications.