Assignment
Survey: Leadership and ethics.
1) In the prior questions you share your opinions regard the traits you possess.
Identify and discuss a famous marketing leader.
Discuss leadership traits you believe the marketing leader demonstrated and why those traits are important.
2) Identify and discuss a famous marketing leader.
Discuss the leadership SKILLS you believe the marketing leader demonstrated and explain why it is important marketing leaders possess those skills.
3) Identify and discuss a famous marketing leader.
Discuss the behaviors important to the success of that leader.
4) Based on you experience discuss the effectiveness of TV advertisements.
Explain why you feel TV advertising is an effective or ineffective form of advertising.
5) Attention, Interest, Desire, Action (A.I.D.A.) :
Explain what it would take for a TV commercial to grab your attention.
Once a TV commercial grabs your attention what will it take to get you interested?
In terms of your purchase decision process, what would result in you purchasing the product or service advertised on TV.
Which TV shows do you watch?
6) Under what circumstances are you most likely to notice a TV commercial?
When are you most likely to not notice a TV commercial?
7) Magazines: Yes magazines.
Based on you experience discuss the effectiveness of ads in MAGAZINES.
Explain why you feel magazine advertising is an effective or ineffective form of advertising.
What can be done to make a magazine ad more effective?
8) MAGAZINE: Yes Magazine
Explain what it would take for a MAGAZINE ad to grab your attention.
Once a MAGAZINE ad grabs your attention what will it take to get you interested?
In terms of your purchase decision process, what would result in you purchasing the product or service advertised in a MAGAZINE?
Which magazines do you read?
9) Explain fully your opinion regarding leadership. 100 words
10) Explain fully your expectations of an organization. 100words
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.