Marketing Research
Here is a press release (June 16, 2015) about the survey report on generational differences in perception of work-life balance: https://www.prnewswire.com/news-releases/workfront-survey-uncovers-the-generational-differences-in-perception-of-work-life-balance-300099251.html (Links to an external site.)
To earn full points for this, you need to
Identify and discuss 2 course concepts from the press release, such as survey approach (e.g., interactive vs. non-interactive, type of questionnaire, etc.), and errors/biases (e.g., sample bias, self-section bias etc.). Please be specific.
Ask 1-2 survey methodology questions AS IF you were asking WorkFront who initiated the survey.
Describe 1-2 research findings that you personally find interesting or surprising.