Problem
Case Study: Marketing launch for new product
Milano International Pvt. Ltd. is a cosmetic manufacturing company. It deals with all cosmetics which are used for the purpose of applying make-up for women. They have approximately 3000 products in the market. The company is looking at doing a big launch for one of the lines of lipstick products named 'Lip Wonders'. This lipstick is smudge-proof, 12- hours long-lasting and has 50 shades to choose from.
Refer to Case Study E - Marketing launch for new product
Imagine you are an employee working in the marketing department at Milano International Pvt. Ltd. You have been tasked with preparing a marketing communication plan for the new product launch described in the case study. Complete the following tasks:
i. Identify and describe three ways to collect product information for the product mentioned in the case study.
ii. Identify and describe three communication mix options that will best suit this product.
iii. Identify and state three success measuresthat could be used for the product.