A: Identify and describe major categories of varialbes that can be used to segment consumer markets
B: Give examples of product markets that are segmented by variables in each category
C: List and Discuss the elements of the marketing plan.
D: Explain what a S.W.O.T analysis involves. What are the benefits of using this as a strategic planning tool?
E: Discuss each of the four basic variables that make up a marketing mix interms of their importance and roles.
F: Elaborate on the social responsibilites of Marketing