Problem
By extensively searching in the companies' websites, annual reports, media news, etc., please:
1) Identify and describe how Microsoft is investing in/using some of these technologies: (i) big data; (ii) machine learning; (iii) internet of things. Also explain which are the implications for yMicrosoft in terms of:
a) Business models
b) Global value chains
c) Predictive ability (in terms of target markets, innovation, products, demand, need of new/different complementary assets - please pick here a couple of elements that are interesting for Microsoft)