Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?
Identify and describe key identifying characteristics of the Baby Boom Generation, Generation X, and Generation Y.
Describe what environmental forces are. How do they affect the strategy of an organization’s marketing department?
What does the implementation phase of the strategic marketing process consist of?
Describe how technology has affected customer value in today’s market world. Give examples.
at less 250-300 words with References