1. Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?
2. Examine the role of diagnosis in assessing employee behaviors. Explain the use of a systematic framework for guiding diagnosis and evaluate the key ingredients of a diagnostic intervention. Identify means by which you can overcome the climate of silence that blocks mutual engagement. Define the role played by after-action reviews. Give reasons to support your statements.