Identify and define the two basic types of rewards give


1. Describe at least five of the reasons that people avoid conflict. How should people deal with conflict, rather than avoiding it? Provide examples of these solutions.

2. Identify and define the two basic types of rewards. Give examples of each from your own experience.

3. In addition to examining the lifetime value of a customer and the payback from a customer relationship, what other techniques can a firm use to evaluate its relationship-marketing programs?

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Operation Management: Identify and define the two basic types of rewards give
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