Assignment: Business Environment Research
Company research
Goals: - Locate an existing public corporation that operates within the scope identified by your team and analyze their strategic approach and position.
Steps: Select a publicly traded corporation that your team believes has potential within an industry as regards the scope identified.
i. Company selection is subject to instructor approval.
ii. Explore the corporate website. How is it laid out? What are your first impressions of the company? Where is the company headquartered? Write down their HQ address info. Become familiar with the location of the important information you will be searching throughout your project (e.g., investor relations and other sections).
iii. Identify the company's mission, vision, and goals, and write them down. How clear are their mission and vision? Are they well communicated?
iv. Become acquainted with the company's products and services and draw up the company's corporate structure. How diversified are they?
v. Define the company's strategic business units
vi. Identify the company's critical value-creating activities
vii. Explore the international reach of the company. What is their global footprint? How many countries? How much revenue do they derive from domestic vs. foreign markets?
viii. Search for and read about your target company, from other online business news sources: has the company been in the news recently? Summarize the general issues about this company from the news?
ix. Consult major databases available on campus along with high quality business publications to learn about the company.
x. Identify and define the industry the company obtains most of their revenues from. Analyze the dynamics of this industry and the company's competitive position relative to the five forces. What are the industry's driving forces and what is their impact?
xi. Identify and define the company's major growth industry/ies. Analyze the company's competitive position in the industry/ies relative to the five forces.
xii. Conduct a competitor analysis from the perspective of your target company. Determine direct competitors and potential competitors. How does the company compete?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.