Marketing Research Assignment
Select an article, no more than 3 years old, relating to a marketing topic. You are to read and review the article, then complete the following:
• Summary of the article
• Identify and comment on key marketing implications
• Relate the article subject matter to marketing research concepts discussed in class
• End the paper by discussing your thoughts, feelings, ideas, recommendations, etc. relating to the article and subject.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.