Assignment: Marketing Management
For your particular industry analysis, if there is information in the template that you think is unavailable or irrelevant, or if there is information you wish to add that is not in the template, please contact me in a timely manner. Parts 1, 2, 3, and 4 can be included in the document in any order. Part 5 must be the last major part of the paper. Do not duplicate information across the various sections of the template.
A. Perform an External and Internal Environmental Analysis
a. External environment yields opportunities and threats
b. Internal environment yields strengths and weaknesses - focus on things that contribute most to market success
B. Perform a Competitor Analysis
a. Identify and analyze the three most important direct competitors
b. Identify other current and potential direct competitors
c. Identify current and potential indirect competitors
C. Perform a Market/Submarket Analysis - current and high potential
D. Perform a Customer Analysis - current and high potential
E. Provide a Comprehensive Strategy Assessment
a. Describe each key competitor's current positioning/marketing strategy
b. What are each key competitor's major sources of competitive advantage
c. What additional sources of competitive advantage could each develop in the future
d. Select one competitor for further focus, then provide
i. New positioning and accompanying new marketing strategies that you recommend for it
ii. Why you recommend these particular strategies
iii. How these strategies would be implemented
iv. How their success should be measured?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.