Identify and analyze functional areas in the business


Assignment Title: Internal and External Stakeholder Analysis

Learning Outcomes - This assessment addresses the following Subject Learning Outcomes:

a) Analyze and synthesize the fundamentals of business in the contemporary environment.

b) Construct and Justify a professional value proposition as a business practitioner.

Instructions - In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future.

Presenting a business example and contributing to the discussion forum, you will:

1. Identify and analyze functional areas in the business.

2. Identify and analyze the internal and external stakeholders.

3. Compare two industries with each other.

4. Create a stakeholder matrix.

5. Discuss chosen stakeholders and industries in the context of relevant theories and frameworks.

Suggested format - Your individual stakeholder analysis should follow standard report structure and include the following:

1. Cover page

2. Executive Summary - A concise summary of the main report in bullet points

3. Introduction and background information on your business example

4. Main body

Identify functional areas

Identify internal and external stakeholders and their roles

Identify the nature and degree of main stakeholders' interests, and implications of conflicting interests

Identify the level of main stakeholders' influence

Create a stakeholder matrix

In the discussion forum, choose an example from your peers and compare the industry your business operates in with their industry, identify the main points of stakeholder dissimilarities and analyze the differences in stakeholder interests and influences.

5. Conclusion

6. References

7. Appendices (if necessary)

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Business Management: Identify and analyze functional areas in the business
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