Identify an existing start-up business/ new venture and reveal their marketing plan based on below criteria.
Refer the chosen new venture/ start-up business website for key information related to marketing plan and strategies. You also encouraged to visit the organization and or conduct an interview with the key decision maker (Not Mandatory)
Identify the key marketing strategy of the new venture and write a brief. For example - a brief on the target market and their behavior; pricing strategy (cost-based/ value based pricing) of the new venture and its appropriateness.