Task Description: 
Identify an existing start-up business/ new venture and assess their product/ service and pricing strategies. 
Content 
Characteristics/ Strategy 
Product/ Service Strategy 
The uniqueness of Product/ Services 
What value the product offer to consumers? Assess the appropriateness of the product to the chosen target market
Pricing Strategy 
Identify the pricing strategy and assess the appropriateness of the strategy to the chosen target market