Using textbook: Basic Marketing 19th edition. Omarama Mountain Lodge case on page 612
1. Identify & discuss at least 3 marketing environmental factors that impacts OML’s operations
2. Discuss the global strategy of OML. Identify the characteristics of the market segment being targeted. What are their expectations regarding reliability, quality & range of services. Discuss the current marketing mix.
3. Provide at least two viable courses of action to ensure OML’s success