Identify advanced pricing strategy or strategies


Problem: In each of the following cases, identify the type of advanced pricing strategy or strategies being used. Justify your answer, and explain what (about the product, consumers, and/or market) makes that advanced pricing strategy, price discrimination or strategies feasible and able to work to the seller's advantage in the first place. The new Seattle Christmas market in Seattle Center charges $20 for general admission to adults and $12 for youth ages 7-17; children ages 6 or younger enter free. A season pass giving you unlimited access all season is $36. Admission includes unlimited carousel rides as well as one photo with Santa, but not Glühwein -a cup of hot mulled wine can be purchased for $9.50 at the Christmas pyramid inside the market- or a commemorative cup -which costs another $9.50.

 

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