Identify a specialty store selling convenience products in, Marketing Management

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Identify a specialty store selling convenience products in

Question: 1. Identify a specialty store selling convenience products in your city. Explain why you think it's that kind of store and why an awareness of this status would be important to a manufacturer. Does it give the retailer any particular advantage? If so, with whom?

2. What sort of a "product" are specialty shops offering? What are the prospects for organizing a chain of specialty shops?

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Marketing Management: Identify a specialty store selling convenience products in

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