Management Discussion
Imagine that you are developing a public relations plan for a business you frequently patronize. Identify a problem or opportunity facing that business. Explain in detail how you might apply each of the four basic steps of a public relations plan (see " Conceptualizing the Public Relations Plan" in Chapter 5) when developing a plan for that business to address the problem or opportunity.
Chapter 5, "Implementing Public Relations Programs," discusses a number of public relations duties. Choose the most challenging of these duties and explain why it is more difficult than the others.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.