Identify a potential benefit of the online business that


1.Precision Jewelry has 45 stores in major malls around the country; The Company is considering starting an online business, Precisioniewelry.com, which will require a substantial investment in technology.

Required:

Identify a potential benefit of the online business that would be difficult to quantify in a net present value analysis.

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Managerial Accounting: Identify a potential benefit of the online business that
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