Assignment: Effective Consumer Relations
You are working as a manager in a local hospital. You received some patient satisfaction survey data, and you were asked to review the data and consider the impact on consumer relations.
Review the Patient SatisfactionSurvey below:
Hospital Patient Satisfaction Survey
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Patient Satisfaction Indicator
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Current Performance
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Goal
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Hospital cleanliness
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8.2
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> = 9.2
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Overall patient satisfaction with doctors
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7.6
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> = 9.2
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Average patient wait time
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13 minutes
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< = 15 minutes
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Overall patient satisfaction with hospital
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9.7
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> = 9.2
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Complete the following prompts based on the chart provided above.
Patient Satisfaction Strength
• Identify a patient satisfactionindicator that could be considered a strength for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator remains a strength in patient satisfaction.
Patient Satisfaction Weakness
• Identify a patient satisfaction indicator that could be considered a weakness for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator does not remain a weakness in patient satisfaction.
Patient Satisfaction Opportunity
• Identify a patient satisfaction indicator that could be considered an opportunity for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator could transform into a strength in patient satisfaction.
Explain the importance of effective consumer relations in the health care industry.
• Consider the role data (e.g., surveys) plays in effective consumer relations.
• Consider the role communication plays in effective consumer relations.
Cite any peer-reviewed, scholarly, or similar references used to support your assignment.