Assignment:
Effective Consumer Relations
You are working as a manager in a local hospital. You received some patient satisfaction survey data, and you were asked to review the data and consider the impact on consumer relations.
Review the Patient Satisfaction Survey below:
Patient Satisfaction Indicator
|
Current Performance
|
Goal
|
Hospital cleanliness
|
8.2
|
> = 9.2
|
Overall patient satisfaction with doctors
|
7.6
|
> = 9.2
|
Average patient wait time
|
13 minutes
|
< = 15 minutes
|
Overall patient satisfaction with hospital
|
9.7
|
> = 9.2
|
Complete the following prompts based on the chart provided above.
Patient satisfaction strength
• Identify a patient satisfaction indicator that could be considered a strength for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator remains a strength in patient satisfaction.
Patient satisfaction weakness
• Identify a patient satisfaction indicator that could be considered a weakness for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator does not remain a weakness in patient satisfaction.
Patient satisfaction opportunity
• Identify a patient satisfaction indicator that could be considered an opportunity for the hospital based on its current performance and the hospital's goal.
• Identify a strategy the hospital could use so that this indicator could transform into a strength in patient satisfaction.
Explain the importance of effective consumer relations in the health care industry.
• Consider the role data (e.g., surveys) plays in effective consumer relations.
• Consider the role communication plays in effective consumer relations.
Cite any peer-reviewed, scholarly, or similar references used to support your assignment
Submityour assignment.