Marketing Assignment
Question One
• Let's create a cause marketing campaign for a company that sells pre-sweetened coffee beans (the beans are grown in such a way that they are already pre-sweetened and no additional sweetener is needed when brewed). What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?
Question Two
• Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.
Question One
• Let's create a cause marketing campaign for your million-dollar idea that you have already discussed in week six. What is the marketing reason for implementing this campaign? Are you trying to keep existing customers, steal from your competitors, or make your employees feel good about working for you?
Question Two
• Select the cause you want to support and provide the rationale for that choice. Identify a specific organization that you would like to partner with.
Question Three
• How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.
• How will you structure and promote this campaign to achieve your results? Provide an example to illustrate your point. Provide your rationale.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
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