Write a paper of at least 900 words that answers the following questions and applies concepts and frameworks from this weeks's lectures and readings:
Identify a new business (local or national) or new brand that has entered the market in the past 2 years. What strategic opportunities do they appear to be taking advantage of? What problems do you believe they may encounter? If you were leading the company's marketing team, what changes would you make to their strategic plans?
Format your paper using West Writing Style Handbook guidelines.
Include a minimum of four sources, which may consist of readings from the University Library, your text, and other credible academic or trade publications.