Identify a marketing information system that a large retail, Operation Management

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Identify a marketing information system that a large retail

1. Identify a marketing information system that a large retail store might utilize.

2. What is the importance of each part of the marketing information system that is identified?

3. How will the marketing information system overcome the difficulties that the retail store faces in regards to macroeconomic (i.e. demographic, political, etc.) analysis?

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