As the Marketing Manager of a B2B organisation of your choice, you are required to produce a report that encompasses the following aspects:
Tasks
1. Define the term ‘B2B Marketing’ and critically evaluate the key differences between B2B marketing and consumer marketing in the following sectors: a. Commercial sector b. Not-for-profit sector c. Public sector
2. Identify a macro economic change that can have an impact on your organisations B2B marketing process and discuss the opportunities and threats that can occur as a result of this change. Taking the above context in to consideration, provide recommendations on how the organisation can adapt its resources in order to maintain its national and global level competitive advantage while capitalizing on the above change.