Homework
Prior to beginning work on this homework, read Chapter 4: Social and Cultural Environments, Chapter 5: The Political, Legal, and Regulatory Environments, and Chapter 6: Global Information Systems and Market Research. This homework will give you a head start for your Global Marketing Plan Paper that will be completed at the end of the course. As of this homework, you will choose a "mentor company" that you will refer to throughout this course. In your paper,
I. Identify a large company to be your mentor company to analyze and formulate its global marketing strategy.
i. The company cannot be any of the following: McDonald's, Coca-Cola, Walmart, Starbucks, or Pepsi.
ii. Select one of the following companies: Anheuser-Busch InBev, FedEx, Samsung, H&M, American Express, Taco Bell, Uber, Zappos, Airbnb, Target, Amazon, KIA, or PayPal.
iii. If you would like to select a company that is not listed, please reach out to your instructor for approval.
II. Under an Environmental Analysis heading
Construct an environmental analysis for your chosen company in the global arena and regarding the below factors:
i. Economic
ii. Trade
iii. Social and Cultural
iv. Political, Legal, and Regulatory
III. Under a General Strategy heading
Based on your environmental analysis, identify a country in one of the following regions for your company to expand to. If your company is already in a selected country, you will examine their global marketing strategy in that areas and formulate your own successful strategy:
i. Latin America
ii. Middle East
iii. Africa
IV. Explain your rationale for selecting the country in one of those regions. To explain your rationale, consider the following criteria in that selected region and particularly in your selected country and analyze how these criteria impacted your decision to expand to that country
i. Demographic
ii. Economic
iii. Trade
iv. Social factors
v. Cultural Factors
vi. Legal Factors
vii. Political Factors
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.