Discussion: Purpose Of Healthcare Marketing
Identify a healthcare provider (urgent care facility, clinic, hospital, hospice) that could benefit from a marketing campaign. Provide three reasons for choosing this organization and describe any image or public relation issues. Public-relation issues can include a negative public incident, poor reputation or recent fraud investigation. Finally, explain how a marketing plan can improve the image of the organization. 2 page paper with 3 apa references.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.