Discussion Post
As described in Chapter 3 of e-text, "Strategic planning is the managerial decision process that matches a firm's resources (such as its financial assets and workforce) and capabilities (the things it is able to do well because of its expertise and experience) to its market opportunities for long-term growth.
For this discussion, answer the following:
a) Why do you think Strategic Planning is important to a company, or organization?
b) Identify a company; or organization which you believe uses Strategic Planning effectively for its competitive advantage. And, tell us the two competitive advantages that the company, the organization has or uses to differentiate itself over its competition.