Discussion Post
• Determine three essential questions needed to develop a proper persona for a company in order to identify key demographics. Use examples and references where needed to substantiate your view. Identify a specific behavior that could serve as a potential channel.
• Review a current product or service in the market and determine if the company identified the persona for its product effectively. What decisions created a successful or unsuccessful product persona?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.