Assignment: Differentiating Between Services and Goods
Write a 500-750-word paper that identifies the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
e-Library Resource
1. Harvard Business Review on Pricing
Review Harvard Business Review on Pricing (2008), available through Books24x7.
2. Pricing the Product or Service
View the "Pricing the Product or Service" segment of Managing Your Business: Prices, Finances, and Staffing, by Films for the Humanities and Sciences, available through Films on Demand (2011).
Textbook
1. Marketing: The Core
Read Chapters 8 and 9.