Conduct a comprehensive strategic analysis of bhp billiton case study and the company’s 2014 strategic report. Your analysis should include the areas outlined below.
1 Identification of core strategic management concepts raised in the case and which will be addressed in your analysis, and the main strategic issues which the management of the company has to address (eg Mergers, diversification, ect)
2 External environmental factors (general, industry and competitors) impacting bhp billiton and examination of the Australian and international mining industry. Of particular importance are the main opportunities and threats facing the company. it is important that you concentrate on a few a few main elements and explain why they are significant rather than attempting to analyse all the elements. You must support the most significant elements of the external environment by references to the academic literature, business media industry publications and relevant websites.
3 An evaluation of bhp billiton’s internal environment, in particular its resources, capabilities and core competencies.
As with the external analysis, you need to try to identify and explain the main issues, rather than list a wide variety of factors. You should address whta resources and capabilities contribute to a competitive advantage for the company. Your analysis must be supported by refereed journal articles, texts, relevant information from case study, company website and media.
4 An explanation and review of the strategies implemented by bhp billiton which have led the company to remarkable growth and its current level performance. Here you should consider relevant aspect of business level strategies, corporate level strategies, merger and acquisition strategies, and international strategies.
Your discussion of the company’s strategic actions must be informed by academic literature and strategic management theories must be applied to the case.
5 An assessment of bhp billiton’s 2014 decision to split the company into two and what bhp billiton will need to do to sustain their success in the coming years.
In this section you should provide a sound rationale for supporting or disagreeing with the the new direction bhp billiton plans to take. Be sure that your earlier analysis lead to your rational.
6 The major results of your case analysis, recommendations with regards to the main strategic issues identified in the introduction, and implications of your case analysis for bhp billiton, the mining industry and the domestic and global economies.
The first point above should form the basis of your introduction and account for approximately 5% of the word limit. remember, you are expected to introduce the analysis, not the company. There are no marks for simply retelling the case or facts about the company. Points 2-5 sould form the body of your essay, and point 6 the conclusion. Your conclusion should account for 10-15% of your word limit, leaving you with around 80% for the body of the essay.
Your analysis must be presented as an academic formal essay; do not use dot points or direct quotes and do not treat it as a business report or series of short question.
The essay should be word document, leave generous margin on left hand side of the page. use double spacing. a “chatty” or “Journalistic” style should be avoided. The first person (i, we) should be avoided. use gender neutral language. Appendices to the report should contain any additional information which you regard as important (eg graphs, tables, questionnaires). appendices should be referred to in the text and should be numbered and sequenced in the same order as they appear in the text. Pages should be numbered. All sources of information and ideas are to be acknowledged.
A reference list must be included on a separate page at the conclusion of the your essay. Present the list of references in alphabetical order. Failure to cite your sources in the body of your essay, along with the absence of an end reference list, will normally lead to a failed grade for your assignment. Please use a minimum of 15 sources
These are just some few articles. Please find some more Journals articles for this essay.