IBM 3012 Principles of Marketing Homework: Customer-Driven Marketing Strategy- California Polytechnic State University, Pomona
Business Product Report
Product Idea
The wireless ambidextrous wearable mouse will click by via infrared sensors.
Develop a customer-driven marketing strategy. Describe your strategy and conclude with a positioning statement for your business. Your report should answer the following questions:
Product Idea
Wireless ambidextrous wearable mouse that will click by via infrared sensors.
• Positioning
o Identify key competitors in your target market
o How would you differentiate your business from the current competitors?
o Develop a positioning statement for your business.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.