Problem:
Taking beers, Coors Light, Heneikin and Bud Light
Base your study on the brands' features, prices, and market shares.
You must view these products objectively and then as consumers see it. Do the consumers have similar expectations of the product?
Write an article about the claimed qualities and uses of the products and brands. Do the products fulfill their promise as they claim? Use your personal experience and observations, the experiences of your family and friends with the products and their brands, as well as relevant research.
Finally, based on what you've learned, write profiles of three hypothetical consumers of the product, specifying the brands. Which consumer is likely to buy which brand?