Solved: How zara and its competitor applied marketing mix elements, Marketing Management

How zara and its competitor applied marketing mix elements

Discussion: Global Marketing

Select a competitor to Zara. Compare and contrast how Zara and its competitor applied the marketing mix elements (7P's) to create their positioning. Use a table to compare the marketing mix of each company side-by-side. What do you think that Zara did differently or better than its competitor(s)?

Text Book: Global Marketing by Svend Hollensen, Sixth Edition.

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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