How your group will use media to further your campaign


Problem: Communication Campaigns

Reflect on media usage in your communication campaign. Using at least 5 reputable sources, answer the following in 1,000 words:

• Describe how your group will use media to further your campaign. (300 words)

• Explain the pros and cons of various free and paid communication channels for delivery of the campaign.

• Describe how new media will be employed and why it would be helpful for your specific campaign.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: How your group will use media to further your campaign
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