Assignment: Components of a Marketing Plan
Analyze how your company (McDonald's) will implement the New-Product Development Process (seven stages below) to bring your product/service (creating a salad bar) from concept to commercialization. (300 words)
The Company is McDonald's
The Product/Service is a salad bar
1. Idea generation.
2. Idea screening.
3. Concept testing.
4. Business analysis.
5. Product development.
6. Test marketing.
7. Commercialization.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.