HOMEWORK
Study Chapter 17, 18 , 19 (13e and 14e) Direct and online marketing building direct customer relationships; Creating Competitive Strategy and The Global Marketplace.
Study these chapters and answer the following questions.
i. If competitive intelligent systems are so important, then why do so few smaller companies use them? Describe any component of this system in the company which you are working for.
ii. What are the primary differences between private trading exchanges and public trading exchanges in B2B e-commerce? What are the advantages of each type of exchange?
iii. Assume your boss has asked you for your opinion on how your company should enter the Japanese, South Korean, and Vietnamese markets with a new line of women's athletic shoes. Would you recommend entering with a standardized marketing mix or an adapted marketing mix? Explain.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.