Problem: Engaging in Promotional Activities Barry has been engaging in promotions, especially couponing, quite heavily. You need to make some decisions regarding if and how you would like to promote your restaurant. You could go toe-to-toe with Barry's tactics. But to spend money on promotions, you would have to cut costs somewhere or bear significant personal hardships. Or you could do no promotions and risk price-sensitive non-discerning customers leaving you. The situation is such that this is a defining moment for the future of BurgerHut in terms of its positioning and brand perceptions. What would you decide on the following issues: 15 DMQ 3.4 Engaging in Promotional Activities -Would you lower your prices as a reaction to Barry's restaurant?