Assignment task: Content Marketing Evaluation:
Topic: Holistic Health Coatch Service
Mission: Swastha Ayurvedic Medicine offers a unique wellness experience for women's health, by providing inclusive, holistic, and transformational life coaching to promote health and well being.
Content 1 - Format - An Article about what causes inflammation and 5 easy tips to get back on track?
Content 2 - Format - An Infographic about powerful healing tools
Content 3 - Format - An Infographic about addressing your root cause healing and clients review/interview
Question 1: Use quantitative data to analyze each piece of content
Question 2: Use qualitative evaluation to discuss
- What value did you want to deliver with this content? did you actually deliver value?
- Did you try to engage sources you used and/or spark any interaction from the audience? If so were there any notable actions or insight?
- What ended up being the most interesting thing about this piece of content?
- Any unexpected "ah-ha's" you learned/discovered when creating this content?
- What type of content do you think would have been a better fit for your audience?
Question 3: Reflect on Your Content Marketing Program
- What did you learn from creating content?
- How did you get inspiration and ideas?
- Did you encourage/attempt to get interaction?
- Which content were you most proud of?
- Which topics and formats do you see yourself interested in the future?
- How did this experience help you for the next step in your career?
Question 4: Forward-Looking Recommendations
Make four (4) strategically strong recommendations for how you would improve your content marketing program moving forward:
- Continue to keep doing something that's working
- Change something you're doing to make it better
- Stop doing something that's just not working
- Start doing something...a new BIG idea J