Homework: Product Introduction
Overview
Imagine that the retailer you chose for the first homework is about to offer a new product that is exclusive to that retailer for twelve weeks. Develop a plan to get the product into stores as quickly as possible to take advantage of the fact that no other store will have access for twelve weeks. Try to get the product into stores within four weeks.
Instructions
Write a 6 to 8 pages paper in which you:
a. Describe how you would go about selecting the right channel members and how you would get that product to your stores.
b. Create a channel design strategy. Describe how you will motivate channel members to make this a successful endeavor in a short period of time. (Address long hours, timeline, and other issues.)
c. Identify two pricing issues in channel management that you will have to deal with.
d. Apply a push promotional strategy to this situation.
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
The specific course learning outcome associated with this homework is:
• Create a channel design strategy that addresses channel members, motivation, pricing, and promotion for a given product.