Solved: How you would go about developing a quantitative formulation, Marketing Management

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How you would go about developing a quantitative formulation

Discussion Post: Strategic Marketing

Describe the concept of customer lifetime value (CLV). Choose a business and show how you would go about developing a quantitative formulation that captures the concept.

The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.

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Marketing Management: How you would go about developing a quantitative formulation

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