Homework: Brand Expansion
Choose a product write a 5 pages paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
o Brand (to include a brief background)
o Extension idea
o Ration/justification or need for the new idea relates the idea back to the company's mission statement
o Target market
o Marketing/launch strategy (to include pricing and channel strategy)
o Ethical considerations
Format your homework according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.