Problem
Brand Extension Assignment: Choose a product write a 5 page APA paper (Not including title page and reference page) discussing how you would create a brand extension of that product. Include your rationale for the brand extension.
Areas to include:
Brand (to include a brief background)
Extension idea
Ration/justification or need for the new idea relate the idea back to the companies mission statement
Target market
Marketing/launch strategy (to include pricing and channel strategy)
Ethical considerations.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.