How you would begin to research the market


Problem 1: Consider a product that you enjoy using. Explain how you would begin to research the market to sell this product in your area. What steps would you take?

Problem 2: Think of an idea for a product or service that you think you might be able to sell in your area. Compile a marketing plan, based upon the readings from this unit, and complete some basic market research. Include information about who your customer is, how you attract their attention, and how to determine the pricing of your product or service.

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Marketing Research: How you would begin to research the market
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