Assignment: Distribution
Length: 750 to 1250 words.
Context/overview: This week you will describe the channels of distribution structure you will use to get your product or into the market.
Write a 3 to 5 pages paper that addresses:
i. The rationale for the structure you have selected.
ii. How you will work with your channel members to help them promote your product to the ultimate consumer. This may include push and pull promotional strategies. How will you manufacture your product, warehouse it, and move the product to the next channel level?
iii. What should your channel members expect from you, the manufacturer (marketer) of your product? How will your organization be structured to accomplish this?
Format your assignment according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.