Problem: Use the Market Type checklist in the The Startup Owner's Manual (p479) for the fitness tracker that uses PoseSonic technology and create a first hypothesis of the "beachhead" market type your startup will be operating in. The hypothesis identifies your market type and indicates how you will position within your market. answer the questions listed in the Positioning section for your chosen market type as part of your narrative. How will you create the market? Estimate the cost of market creation.