Assignment: CONSUMER DECISION MAKING
Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15
Utilize the same product/service that your team chose for Week 3.
Prepare a 7 page -slide Microsoft® PowerPoint® presentation with speaker's notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:
Include the following in your presentation:
• Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.) and discuss how you will interact with consumers with this network site.
• List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information. Why did you choose these methods?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Purpose-of-Assignment.rar